Mallory Cantrell | March 5, 2022

The Power of the Collective

The Power of the Collective

In the world of pre-owned jet sales, little is accomplished without the power of collective wisdom. A company’s chance of success hinges on the knowledge of many. No one person has the mental bandwidth or available time to accomplish all the detailed tasks necessary for a truly productive transaction. When a group of individuals or companies combine their expertise for meaningful advancement toward a common goal, it leads to a successful transaction.

It is no secret, in today’s pre-owned aircraft markets, inventory is at record lows and prices continue to climb. The search for acceptable aircraft and its current value has become increasingly arduous. This melt-up market requires constant attention and up-to-date information. No one can predict when normalcy will return, so the enlightened among us have adapted. One valuable tool to success in this market is shared resources. The successful brokers are tapping into their larger broker networks and using each other’s knowledge to advance toward a shared goal. By sharing data and resources, the chances of success become increasingly more favorable for everyone involved. Enter the power of the collective.

Gone are the days when a person could pull up any online classified, scan a long list of aircraft, and pick the few that fit a client’s needs. In today’s markets, the buyer’s broker must be on the offense. Unlike golf or some other individual sport, this offensive posture is becoming more and more a team event. The aircraft that each brokerage company is searching for will differ from broker to broker. What one acquisition client is searching for will not always be the same as another broker’s client. Sharing knowledge about available aircraft to industry colleagues greatly increases the chance of success. Brokers tapping into each other’s needs and being willing to share information allows for a much wider net to be cast. Through brokers sharing information, there are increased odds of success finding acceptable aircraft for acquisition clients. With that, once an acceptable aircraft is located, the next challenge is determining a fair price in today’s market.

As prices continue to climb, what once was considered overpriced may not be in today’s climate. Once again, the power of collective knowledge is leading the way. By sharing information on recently sold aircraft, brokers are better equipped with accurate and up-to-date pricing data. As prices continue to rise, having accurate pricing is worth its weight in gold. Knowing what the last comparable aircraft sold for is essential to ensuring our clients pay the current market value. In these exceptional market conditions, you’re fishing with no bait by not tapping into the broad expertise of the broker community.

At the end of the day, we all succeed when the majority is successful. Helping an industry colleague succeed has always paid dividends down the road. Those who lock themselves away and choose not to collaborate put their clients at a disadvantage. There are many good people in our broker community. We are all playing the same game and competing for the same slice of pie, but we should still be rooting for the group to succeed. What goes around comes around and lending a helping hand to another broker contributes to shared success for all in the future.


Ryan Linn – Director of Aircraft Sales

Those who know Ryan know his longtime passion for planes. As a matter of fact, Ryan soloed his first aircraft before receiving his driver’s license at age 16. Today, he holds multiple jet type ratings (LRJET, CL604 and B737) and is responsible for aircraft sales, brokerage, acquisitions, market analysis, data research and special projects. Ryan puts client needs first, always respecting time and understanding the importance of investments. Outside the world of aviation, Ryan enjoys spending time with his wife and two children. He also enjoys heading out to the golf course as often as possible. | (916) 753-4797

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