Mallory Libex | August 1, 2020

How Valuable is Your Time?

How Valuable is Your Time?

To boil down aircraft ownership, along with the aircraft brokerage process, it really comes down to one four letter word, time. What is your time worth? More specifically, what is your aircraft’s time worth? Once you take a deeper dive into why someone owns a private jet, you’re left with the fact that a person’s time is the most valuable asset they possess. We all agree that owning a corporate jet is not the cheapest mode of transportation but when truly compared to the amount of time it preserves, elementary math starts to mold into advanced calculus. The same is true when it comes to selling an aircraft. Misapplied time in the aircraft sales arena can rarely be regained and must be valued with the same precision and logical market analysis.

We’ve all heard the saying that, “time is money”. When it comes to selling an aircraft, this saying is especially true. Any aircraft owner will tell you that those costly inspections, seldom, if ever, get pushed back. In the same tone, an aircraft’s market value is normally a depreciating curve. The time it takes to hire an expert broker who knows the true value of your asset will be far less than the time wasted chasing the market downward only to arrive at a lesser price than had the true value been identified from the beginning. In today’s marketplace, being able to accurately price an aircraft has become of utmost importance. Once a prospective buyer steps forward his or her options today are more numerous than in years past. Once this buyer moves on to another aircraft your wait for the next prospect continues, costing the aircraft owner valuable time.

Most successful individuals arrive at their success by being masters of their crafts as well as masters of their time. These two skills go hand in hand. To successfully market and sell an aircraft, the professional broker also knows how to manage these two skills. Anyone will agree it’s not how long a product is for sale that generates attention but the value it presents to the buying prospects. Selling an aircraft is no different. Going to the open market at the right price and the right time far outweigh the hope, wait, and see approach. The latter path inevitably ends with a race to the bottom.

Are you investing your time wisely? You’ve already purchased the closest thing to a 1985 DeLorean that the world has ever known. It is clear that corporate jet owners value their time and money. One misstep in this marketplace could dig a hole that Doc Brown himself could not overcome.

A professional aircraft broker understands the importance of being an expert in determining an aircraft’s market value to minimize the aircraft’s time on the market. Time spent selling an aircraft is all about quality, never quantity. The aircraft was purchased because the buyer valued their time. Why should selling the aircraft be any different? ​


Ryan Linn – Vice President of Aircraft Sales

Those who know Ryan know his longtime passion for planes. As a matter of fact, Ryan soloed his first aircraft before receiving his driver’s license at age 16. Today, he holds multiple jet type ratings (LRJET, CL604 and B737) and is responsible for aircraft sales, brokerage, acquisitions, market analysis, data research and special projects. Ryan puts client needs first, always respecting time and understanding the importance of investments. Outside the world of aviation, Ryan enjoys spending time with his wife and two children. He also enjoys heading out to the golf course as often as possible. | (916) 753-4797

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